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Rob Bates’ 10 Favorite Jewelry Promotions of 2015

Dec 24th, 2015

Rob Bates’ 10 Favorite Jewelry Promotions of 2015

Such an honor to be recognized by Rob Bates at JCK for our in-store event at Stanley Jewelers Gemologist!

Stanley Jewelers: The cutting of the Esperanza  

So much of marketing is recognizing opportunities. When the 8.52 ct. Esperanza (Spanish for hope) diamond was found at the Crater of Diamonds State Park in Murfreesboro, Ark., nearby Stanley Jewelers was able to track it down and turn its transformation into an event. In November, Embee Diamonds Technologies’ Mike Botha cut the stone in-store, as crowds of locals and media watched. Yes, many independent jewelers are struggling, but events like this—which provide the local community with a once-in-a-lifetime experience—give you esperanza.

Read the full article online at JCK

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